Deluxe:Blog 2 Part B

 So far so good!  I am loving my new book. Granted, it’s not a page turner, but the random things that I am learning are really interesting. There are about 350 pages in my book and I am on page 50, so I have a ways to go. I am currently on page 54. Chapter 1is all about Louis Vuitton. Did you know that when the Nazis arrived in Paris during WW1, all of the couture houses shut down except for Louis Vuitton? (pg 27)  In 1977, Vuitton was only making 1.2 million dollars a year. The problem was that they weren’t able to sell ready-to-wear goods. Everything they made was handmade in a small shop in Paris. They then decided that Vuitton needed to step out of the family to find a younger head of the company. By 1984,  sales had increased 15 times, to about $143 million, and profits by almost thirty times, to about $22 million. (pg 36)   Then, Vuitton hit a goldmine. They merged with Moet-Hennesey to form the now very powerful LVMH group, in 1986.  What I find the most fascinating, though is that Vuitton is able to mark up their goods to thirteen times the manufacturing costs.  I can’t wait to read more and I promise that I am going to dig deep and really reflect in my next B blog. Thanks for reading!